Filippo Beretta is a serial entrepreneur and independent professional. Together with Thomas Neal, he co-founded Motu Novu in 2009. While he may define his broader craft as the design and implementation of systems, he often focuses on setting new business ideas in motion. Throughout his career, he has participated in a few moderately successful startups, and some not so much. Perhaps more poignantly, he has advised hundreds of clients on how to better launch and develop their businesses in the United States. His personal interests include technology, product design and development, relaxed motorcycles, and herding cats. Born and raised in Italy, he then spent twenty long years in Boston, and now lives free in Cody, Wyoming.